AT&T Case Analysis

In my MC 4040 Advertising Management class, we were assigned multiple case analyses throughout the semester to practice understanding a client's business problem, researching the target market, creating a holistic campaign and backing the campaign up with research and information. This campaign was a smaller version of the NSAC campaign and focused on concept testing and understanding feedback from others. I created the static advertisements, allocated the budget, produced an IMC effort and held a focus group to test our three concepts.