Chick-Fil-A

In my MC 4040 advertising management class, I worked on a case analysis with my other group members. The case objective was to keep Chick-fil-A's brand favorability high and maintain a strong connection to its audience. Our campaign focused on rationale and producing the optimal campaign with the information we gathered. I was in charge of creating all of the advertisements, making the media mix and flowchart, allocating the budget, and researching the regionality from MRI Simmons.