The North Face

For MC 4031, my creative strategy class, I collaborated on a campaign for The North Face. This campaign focused on solidifying The North Face's position as the premier outdoor and adventure apparel brand. Although they were the leader in their category, top competitors were gaining more market share. We needed to keep The North Face on top by fostering people's desire for adventure through clean visuals and natural, crisp colors. I worked alongside my two other group mates, and I was in charge of creating one print ad and six social media posts that encompasses The North Face's brand image, voice and message.